The Movement Athlete ยท Department

๐Ÿ“ฑ Organic Social & YouTube

Win back DISTRIBUTION first โ€” a lead goal on 446 sessions is arithmetic that cannot close. Primary: organic social WEB sessions โ‰ฅ1,200/28d by 29 Oct (2.7ร— today) driven by saves-per-reach โ‰ฅ1.0% (now 0

The number

475 organic web sessions/28d vs 1,200 target ยท 8 leads (real, tiny โ€” a lead target is re-set after 4 clean weeks) ยท saves/reach 0.28% vs 1.00% โš ๏ธ the distribution lever ยท (134 PAID leads moved to P1 โ€” they were never organic)REBASELINED
Organic Social (TMA) ยท 90d: Win back DISTRIBUTION first โ€” a lead goal on 446 sessions is arithmetic that cannot close. Primary: organic social WEB s
150 REAL sessions/28d (raw 9213 โ€” mostly our own link-validators) โ†’ 3 leadsCAPABILITY โ€” graded on VIEWS, not leads
YouTube (TMA main channel) ยท 90d: โ€”
blind-judge SHIP gates (hook โ‰ฅ58/70, editorial โ‰ฅ75/100)CAPABILITY GATE
Forge/Ath brand + YouTube ยท 90d: โ€”
Instagram / TikTok reelsYouTube โ€” TMA (Jesse)YouTube โ€” Ath/ForgeCarousels & stories

This department's scoreboard

5
open now
32
fleet actions, 7d  โ–ผ -26 vs prior 7d
โ€”DARK
shipped this week โ€” no closure dates yet
0
closed all time

On the desk now 5

What ran without you โ€” last 7 days 32

The shelf 5

Youtube Va TasksYouTube Master โ€” TMAThe main channel's strategy, data and decisionsYouTube Editor PlaybookHow episodes get cutAth / Forge โ€” MasterThe animated channel's full documentationForge YouTube โ€” Performance TeardownWhat worked and what did not, measured

Curated on purpose โ€” the department's current masters, not everything ever written. The full archive stays in the repo.

The agents 28

Generated 2026-08-13 from FLEET_CHARTERS.json ยท the scoreboard ยท the queue ยท the fleet ledger ยท the agent registry. Never edited by hand.