Curated on purpose — the department's current masters, not everything ever written. The full archive stays in the repo.
email-copywriterWrite or edit TMA email copy — Jesse's voice, conversion-optimised. For quick single-email work and edits ONLY. Any multi-email sequence, automation, email-qaQA review of any TMA email file. Returns structured pass/fail table with conversion impact scores. Auto-triggers when asked to review, check, or QA anemail-variable-auditorVariable correctness + personalisation audit for any TMA email file. Auto-triggers when asked to audit variables, check phantom vars, or optimise persimage-curatorPlaces conversion-optimised imagery into TMA emails. Reads the vision-described website image asset database, matches each email's ONE lever to the bescreenshot-testimonialsInserts authentic screen-testimonial screenshots (IG DMs, Messenger, comments, App Store/Google Play/Trustpilot reviews, email thank-yous) into TMA emseasonal-campaign-strategistTMA Seasonal Campaign Strategist. Reads a completed SEASONAL_CAMPAIGN_BRIEF and outputs the strategy layer — angle confirmation, email arc, mechanism tma-abandonment-copywriterTHE specialist writer for abandonment recovery — quiz-checkout, results-abandon, card-started. Writes the hello@ 1:1 abandon notes end to end, and is tma-abandonment-data-analystThe data seat of the abandonment fleet — pulls WHO is abandoning the quiz checkout (persona, plan, value, age-of-abandon), what the recovery surfaces tma-ac-upload-integrityMANDATORY blocking gate on EVERY write to ActiveCampaign — messages, campaigns, automation blocks, from any fleet. Born 10 Aug 2026 (Aga) after 9 of 2tma-broadcast-cadence-ownerOwns TMA's broadcast CALENDAR — how often we campaign on top of the 26 live automations, to which engagement tier, and whether a planned send collidestma-buyer-welcome-specialistOwns ONE email — the first one a paying buyer receives after checkout. Use to write, audit or fix the post-purchase welcome. Not the lead welcome (SPEtma-dr-copy-criticSenior direct-response copywriter who knows Jesse's voice, TMA's product and story craft. Reviews emails ONE AT A TIME and criticises them like a paidtma-email-architectTMA Email Lifecycle and Estate Architect — owns the MAP of the whole AC plus Customer.io automation estate. Use to answer what sequences exist, what itma-email-deliverabilityTMA Email Deliverability and List-Asset Guardian — the seat that keeps TMA's email landing in inboxes for years. Use to price the reputation risk of atma-email-formatterThe MANDATORY direct-response formatting and imagery seat for every TMA email. Runs on ALL email HTML before it ships — breaks walls of text into shortma-email-leadTMA Head of Email Revenue — the single named owner of everything email. Use to run the Email Growth Team on any email question (revenue, list health, tma-email-offer-strategistOwns the ALWAYS-ON offer layer — where the ask sits in each live lifecycle arc, which ladder rung it uses, and whether the ask actually REACHES the petma-email-revenue-analystTMA Email Revenue and Experiment Analyst — owns the email scoreboard, email-attributed revenue reconciled to Stripe/RevenueCat, sequence and broadcasttma-email-skepticMandatory pre-ship integrity gate for every email verdict. Use to adversarially verify ANY email conclusion before it reaches Aga, the CMO or CEO — evtma-subject-judgeBLIND judge for TMA email subject lines. Fresh-context, adversarial — receives shuffled unlabelled candidates with no family tags and no prior scores,tma-subject-line-reviewerReviews the REAL subject lines of live AC automations against real per-campaign performance — CTR and unsub together, never CTR alone — and proposes ttma-welcome-sequence-ownerThe single named owner of `750 TMA | Welcome Sequence After Quiz` — the welcome arc for quiz leads who didn't buy. Use for ANY question about or changGenerated 2026-08-13 from FLEET_CHARTERS.json · the scoreboard · the queue · the fleet ledger · the agent registry. Never edited by hand.