2. Standing rule: NO affiliate links in ANY emails. Contractual check waived by Aga. Affiliate recruitment lives post-purchase only.
3. The estate keeps the two-sequence structure — 751 Nurture Sequence 1 → 758 Nurture Sequence 2. "One sequence" consolidation (§3 step 6) is dropped. All improvement effort goes into 751 Nurture Sequence 1: merge the best of 751 + 973 Nurture Sequence 1 NEW COPY FROM CLAUDE into a trimmed ~12-email spine brought to the §3 link template, edited in place inside the existing automation.
SHIPPED 29 Jul: ambassador/affiliate block removed from all 32 live emails (23× 751 Nurture Sequence 1, 9× 758 Nurture Sequence 2) and the bare-homepage signature link in all 23× 751 emails repointed to /start-training/ — via AC API, per-message re-fetch verified, originals backed up at marketing/email-sequences/_BACKUPS/751-758-pre-linkfix-2026-07-29/. §5 is CLOSED by Aga's ruling (29 Jul): /50promo stays exactly as it is — Lifetime block and countdown included. No changes to that page; the sequence's promo links continue pointing there as-is.
Pulled live from every campaign in each automation, counting unique clicks by destination. The offer column is clicks to anything that can take money — /start-training, /50promo, the quiz.
| Sequence | Emails | Sends | Open | Offer clicks | Proof | Blog | Affiliate | Offer / send |
|---|---|---|---|---|---|---|---|---|
| 758 Nurture Sequence 2 | 8 | 26,132 | 31.4% | 324 | 274 | 285 | 271 | 1.240% |
| 751 Nurture Sequence 1 | 23 | 397,164 | 21.0% | 1,265 | 829 | 2,205 | 734 | 0.319% |
| 750 TMA | Welcome Sequence After Quiz | 13 | 157,659 | 15.3% | 564 | 72 | 0 | 0 | 0.358% |
| 967 TMA | Welcome Sequence After LEAD MAGNET | 4 | 1,953 | 20.7% | 6 | 0 | 0 | 0 | 0.307% |
| 973 Nurture Sequence 1 NEW COPY FROM CLAUDE | 12 | 88,737 | 18.4% | 6 | 0 | 218 | 0 | 0.007% |
758 Nurture Sequence 2 converts to the offer 3.9× better than 751 Nurture Sequence 1, and 177× better than 973 Nurture Sequence 1 NEW COPY FROM CLAUDE — on a per-send basis, so volume is not doing the work.
/campaigns + /campaigns/{id}/links, all campaigns with >100 sends, 28 Jul 2026. The campaign-level "clicks" field counts an internal open pseudo-link and must not be used — these figures count real destinations only.| Sequence | Blog clicks per offer click | Offer / send | Read |
|---|---|---|---|
| 758 Nurture Sequence 2 | 0.88 : 1 | 1.240% | The offer outcompetes the articles |
| 751 Nurture Sequence 1 | 2.43 : 1 | 0.319% | Articles win 2½ to 1 |
| 973 Nurture Sequence 1 NEW COPY FROM CLAUDE | 36.33 : 1 | 0.007% | The offer is invisible |
This kills the "the copy is bad" explanation. 973 Nurture Sequence 1 NEW COPY FROM CLAUDE generates 218 blog clicks on 88,737 sends — people read it and act. They just act on an article. The writing works; the link architecture sends the attention to the wrong place.
2. No promo link anywhere. No /50promo, no /30trial. 751 Nurture Sequence 1 earns 356 promo clicks; 750 TMA | Welcome Sequence After Quiz earns 500.
3. Homepage links act as a dead end. 72 clicks to the bare homepage — 6× more than 751 Nurture Sequence 1 gets — where there is no offer and no next step.
Not a merge of equals. 758 Nurture Sequence 2 supplies the structure because structure is what the data says drives the sale. The other two supply raw material.
| Source | What we take | Why |
|---|---|---|
| 758 Nurture Sequence 2 | The link architecture and the length. 8 emails. Offer ≥ blog in every email. Proof link in every email. | 1.240% offer/send and 31.4% opens — best on both measures by a distance |
| 751 Nurture Sequence 1 | The content library. 23 proven emails, 397,164 sends of evidence, the story-led format. | Deepest proven inventory; nothing else has this volume behind it |
| 973 Nurture Sequence 1 NEW COPY FROM CLAUDE | Selected copy only. The strongest is "💯💪 How this 40-year old dad regained strength" — 6,854 sends, 58 blog clicks, the highest engagement in the sequence. | The writing engages; only the links failed. Do not bin it. |
That single rule is the difference between 1.240% and 0.007%. It is measurable, enforceable in the fleet's design gate, and it is the one thing that must not be traded away for editorial preference.
| # | Element | Rule |
|---|---|---|
| 1 | Story / teaching body | Unchanged — this is what both 751 Nurture Sequence 1 and 973 Nurture Sequence 1 NEW COPY FROM CLAUDE already do well |
| 2 | Primary CTA → /start-training | In the body, mid-email, after the story lands. Not the footer. This is the link that must win. |
| 3 | Proof link → success stories | Every email. Earns 829 clicks in 751 Nurture Sequence 1, 274 in 758 Nurture Sequence 2, 0 in the rewrite. |
| 4 | Offer link → /50promo | On selling emails only, not teaching emails. ⚠️ Fix that page first — see §5. |
| 5 | Blog link | At most one, placed below the CTA. Support, never the main action. |
| 6 | Homepage link | Remove entirely. Dead end with no offer. Repoint to /start-training. |
| 7 | Affiliate link | Remove — see §4. |
| 8 | Second CTA → /start-training | Close of email |
/email-fleet. The design gate (07b / 08r) and email_lint.py enforce the CTA structure, the locked footer, the white canvas and the formatting law automatically. This plan is the brief the fleet works from.Stated honestly: 758 Nurture Sequence 2's rate comes from 26,132 sends to a warmer, later-stage audience. Some of its advantage is audience, not architecture. The ratio finding holds across all three sequences, which is why I trust the direction — but not the exact multiple. Treat the number as a target to measure against, not a forecast.
/affiliate-program. 758 Nurture Sequence 2: 271. In 751 Nurture Sequence 1 that is more traffic than /50promo receives (356).
These are our warmest prospects. They opened a nurture email, read it, and chose to click. Sending that click to a page that asks them to become an affiliate — rather than a customer — is the most expensive misroute in the estate, because the affiliate programme nets roughly £275/month in total.
Recommendation: remove the affiliate link from every nurture email. Repoint to /start-training.
Where it should live instead: post-purchase. Ask a paying, happy member to become an affiliate — in 975 Onboarding | After The Purchase, or a dedicated member email. Never in a sequence whose job is to convert a prospect.
/50promo must be fixed before more traffic goes to it/50promo. The new template adds more. The page currently sells a Lifetime plan we have banned (~~$997~~ $297, "Never Pay Again") behind an evergreen countdown that never ends.
Fix the page first, or the rebuild pushes more people onto a broken offer. Remove the Lifetime block and the countdown; keep the 50% discount.
themovementathlete.com, /success-stories/, and quiz.themovementathlete.com/2026-v2-3/.
A 19.3% open rate on people who had stopped opening is a good result. The sequence succeeds at the hard part — winning back attention from a dead segment — and then converts none of it. Six hundred and sixty-six people opened and not one clicked anything.
At that volume, zero is not a performance figure. It is a fault. Even a poor email collects accidental clicks across 666 opens. Either the links are not rendering as clickable in the delivered email, or they sit below where anyone reads.
| # | Step | Why | Status |
|---|---|---|---|
| 1 | Pause it | 3,498 active contacts being mailed for zero return. Re-engagement sends to non-openers are the highest sender-reputation risk we run. | DONE 28 Jul |
| 2 | Hand it to E2 as evidence | E2 is investigating broken CTAs across four emails. This is the fifth and by far the clearest case — 666 opens, three destinations, zero clicks. | NEXT |
| 3 | Act on E2's verdict | If it is a link fault: fix and restart — the open rate proves the audience is reachable. If the links are fine: the email gives no reason to click and needs one clear action, not three competing ones. | blocked on 2 |
| 4 | Do not touch the copy until step 3 | Rewrite now and clicks appear, and we will never know whether the copy or the fix caused it. This is the one sequence where we have a clean natural experiment — do not spend it. | — |
If E2 finds the links were fine all along, that is the rebuild: one email, one question, one link to the quiz.
quiz.themovementathlete.com/2026-v2-3/ — a variant path. The standing link rule is that content CTAs use the quiz root, so links stay evergreen when variants change. Fix this when the sequence is rebuilt.| Question | Answer | Confidence |
|---|---|---|
| Should we have one nurture sequence? | Yes | DECIDED |
| Which one is the base? | 758 Nurture Sequence 2's architecture, filled with 751 Nurture Sequence 1's library | DATA-BACKED |
| Is 973 Nurture Sequence 1 NEW COPY FROM CLAUDE's copy bad? | No. Its links were. Salvage the copy. | DATA-BACKED |
| Remove the affiliate link from nurture? | Yes — move it post-purchase | CHECK FIRST — confirm no partner agreement |
| What is wrong with 979 Re-Engagement - For people who stopped opening Before Sunset? | Unknown — and that is the point. Zero clicks on 666 opens is a fault signature, not a performance one. | BLOCKED ON E2 |
| How much is the rebuild worth? | Modelled 2×–4× offer clicks | MODELLED — audience mix not controlled for |
Prepared 28 July 2026. Every figure pulled live from the ActiveCampaign API this session — /automations, /campaigns, /campaigns/{id}/links. Method note: the campaign-level uniquelinkclicks field includes an internal open pseudo-link and overstates real clicks; all figures here count destination links only. Modelled figures are labelled and are targets, not forecasts.