The number
72 owned-content leads/28d (artefact until ~12 Aug)LIVE·healing
Search (SEO · AEO · GEO) · 90d: RE-BASELINE 26 Aug on the first clean 28d attribution window (7d pace already ≈40/28d — a 40 target would self-complete
SEOAEO / AI OverviewsGEO / AI enginesBWA
This department's scoreboard
50
fleet actions, 7d ▲ +18 vs prior 7d
—DARK
shipped this week — no closure dates yet
On the desk now 16
- AGA-170📨 3 MIN — SEND THE REPLY TO SOVAT (drafted, paste-ready): marketing/seo/DEV_REPLY_AFTER_SOVAT_CONFIRM_2026-08-13.md. He answered 1 of ~10 open items and said NO
owner AGA · 3 min · impact 5/5
- AGA-168🧲 DECIDE: THE 10th LEAD MAGNET HAS 232 SESSIONS/28d AND NO WAY TO CAPTURE AN EMAIL. Measured live 12 Aug on themovementathlete.com/get-started-with-calisthenics
owner AGA · 5 min · impact 5/5
- AGA-139🔴 TELL THE PHP DEV: calisthenicsacademy.co's Divi is 4.4.8 — the "only PBE" assessment is WRONG, and upgrading PHP first will break the site. Measured live 10 A
owner AGA · 10 min · impact 5/5
- AGA-142🔴🔴 ROTATE 3 PASSWORDS SITTING IN PLAINTEXT IN THE REPO — and remove a stale WordPress admin. Found 10 Aug in SUPPORT/Ca SUPPORT SOPs.txt (~20 password lines, Ca
owner AGA · 20 min · impact 5/5
- FLEET-28🔴 DO NOT REVERT THE TITLE — the premise of the (a) half is measured WRONG (13 Aug). The revert trigger fires on /best-calisthenics-workout/ (down 54%, 14 consec
owner FLEET · 45 min · impact 5/5
- NIC-114🔴 BWA's ENTIRE PAGE SITEMAP RETURNS A 500 — Google cannot read the page list for the whole site. https://bodyweighttrainingarena.com/page-sitemap.xml is a hard
owner NIC · 45 min · impact 5/5
- AGA-178COPYTRACK F28C3D: review + send the drafted reply in the hello@ thread (image identified as white.jpg, REMOVED + deleted 13 Aug — draft says so and asks them to
owner AGA · 3 min · impact 4/5
- AGA-180⏱️ 3 MIN IN SEARCH CONSOLE — ask Google to re-crawl BWA's biggest page, so it stops showing a URL ending in '-test'. WHAT: open Search Console → BWA property →
owner AGA · 3 min · impact 4/5
- AGA-96🔴 REVOKE THE EXTERNAL DEV'S WP ENGINE SFTP — the open half of AGA-41, split out 4 Aug so it cannot close with its parent. He currently holds live SFTP to THREE
owner AGA · 10 min · impact 4/5
- AGA-53🔧 WP ENGINE ESTATE (moved from NIC-17, Aga ruling 2 Aug) — own the external-WP-dev workstream: (1) 69 outdated plugins across 3 environments + 11 outdated theme
owner AGA · 20 min · impact 4/5
- NIC-22✅ REASSIGNED 31 Jul — the WP Engine security deletions moved to the EXTERNAL DEV (now Step 0 of the migration brief), not Nic. Nic's only remaining involvement
owner NIC · 25 min · impact 4/5
- NIC-18CONFIRM THE PHP STATE — the WP Engine activity log shows 'PHP update from version 8.4.0 to …' at 04:50 on 30 Jul under developer.mrski, and the portal separatel
owner NIC · 10 min · impact 3/5
What ran without you — last 7 days 50
- 2026-08-13T12:17P7 Search — head-term consolidation, and what it uncovered — Aga said go on consolidating the head term between the two pages. MEASURED FIRST, and the premise changed twice. (1) The 'competing page' is not a competitor — its URL literally ends in -test (page 207783, published 2019…
- 2026-08-13T10:59P7 Search — Stage 0 shipped + Stage 1 diagnosed — Resumed the post-power-cut SEO work. STAGE 0 DONE AND LIVE ON 186/186 PAGES (0 failed). Root cause was NOT the asset: the block's two-column desktop layout had never rendered since 11 Aug because its @container rule targ…
- 2026-08-12T17:10P7 Search — Stage 0: the image-quality gate is live — Aga: 'this is not optimised for web or mobile and looks awful, you cant see shit... I need this to never happen again, we need an agent responsible for this.' BUILT THE AGENT AS A CHECK, not a person. tools/seo/mobile_re…
- 2026-08-12T15:05P7 Search — the strategy of record written into the master (§12.18) — Aga approved the SEO/ASO/LLM-ranking strategy and asked for the master docs updated with all of it. WROTE §12.18 'THE STRATEGY OF RECORD' into TMA_SEO_GEO_ANALYSIS_AND_PLAN_2026-07-20.md: her two rulings (defend the 80 a…
- 2026-08-12T14:05P7 Search — SEO master doc updated (§12.17-F) — Aga asked for the SEO master to be updated. Wrote §12.17-F into the canonical living master (marketing/seo/TMA_SEO_GEO_ANALYSIS_AND_PLAN_2026-07-20.md) — the 11-12 Aug execution record: the shipped table (alt text 9/11+8…
- 2026-08-12T13:04P7 Search — NIC-07 front-lever cluster done — Aga said do it. The row's premise was 5 days stale and wrong in the direction that matters: it said all 4 URLs were still 200 and framed this as merging live pages. Measured 12 Aug — the three source pages return 404 AND…
- 2026-08-12T12:55P7 Search — FLEET-68 habit performed; memory-drain FAIL cleared honestly — FLEET-68: performed the staging-push guard habit after a WordPress-editing session, in the required order — 'check' FIRST (OK, all 3 production sites intact), then re-snapshot, because the rule is never to re-baseline to…
- 2026-08-12T12:34P7 Search — listicle sheet reconciled, FLEET-55 done + FLEET-02 folded — Finished the §8.4 reconcile of LISTICLE_TARGET_SHEET_2026-07-25.md. Pulled the three existing affiliates' real emails from the Tapfiliate export (773 rows) and replaced their placeholder contact routing: info@calisthenic…
The shelf 5
The agents 14
tma-ai-citation-hunterAI-Search Squad SUPPLY seat — owns TMA's citation share inside AI answer engines (ChatGPT first, then Perplexity, Gemini, Claude, Copilot). Runs the ctma-ai-landing-optimizerAI-Search Squad DEMAND seat — owns the post-click journey of AI-referred visitors, who arrive pre-sold and need ROUTING not convincing. Owns the AI-cotma-article-flow-editorThe Page Conversion Fleet's Managing Editor — owns one thing, that an article reads as ONE coherent piece end-to-end. Runs after assembly and before ttma-blog-conversion-designerSUPERSEDED — merged into the Page Conversion Fleet (/page-fleet). DO NOT invoke this seat. Route 'convert blog/BWA/article traffic' work to tma-seo-grtma-geo-strategistTMA AEO and GEO owner — featured snippets, People-Also-Ask and Google AI Overviews, plus citations inside ChatGPT, Perplexity, Gemini and Claude. Ownstma-mobile-pixel-gateVision-only mobile ship gate for the Page Conversion Fleet — no BWA or TMA page reaches Aga until its RENDERED PIXELS pass at 390px and desktop. Judgetma-outreach-copywriterWrites every outreach email — publisher/listicle pitches and existing-partner notes. Owns the COLD vs PARTNER registers, Jesse's Head Coach voice, thetma-outreach-gateMANDATORY blocking pre-send check on every outreach email. Routes each target COLD vs PARTNER against the live affiliate export, and blocks false claitma-outreach-leadOwns publisher placement and partner reactivation as a recurring lane — target tiering, campaign assembly (max 50), dispatch through the gate, follow-tma-page-conversion-leadLead of the Page Conversion Fleet — orchestrates every BWA and TMA content-page redesign end-to-end (brief, evidence, creative, WP build, mobile pixeltma-page-designerTMA page design partner and reviewer — the four-lens design capability for ANY screen in the web-app AI. Use when designing a new page or auditing an tma-seo-growth-ownerTMA Search Channel Owner — commands the 4-lane search fleet (SEO, AEO, GEO, ASO-parked) plus the Page Conversion Fleet across themovementathlete.com atma-wp-page-engineerThe Page Conversion Fleet's hands on WordPress — builds and edits pages on BWA (Divi) and TMA.com (block editor) via the REST API, drafts-only by defatma-youtube-seo-strategistTMA main-channel YouTube organic-SEO and lead-conversion specialist — owns turning the channel's evergreen search traffic into quiz-starts, trials and
Generated 2026-08-13 from FLEET_CHARTERS.json · the scoreboard · the queue ·
the fleet ledger · the agent registry. Never edited by hand.